I build custom operational software for small teams.

I'm Blake McNeal. 15 years building production systems — AWS, security, infrastructure. Now I use that background to build operational software for small businesses.

Built to your exact process, owned by you, delivered in weeks.

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Sound familiar?

Manual busywork eating your week Intake forms, document drafting, follow-ups, chasing payment, copying data between tools. Hours your team will never get back.

The same steps, done by hand, every single time Every new client, order, or case means somebody re-doing the exact same process manually. It doesn't scale and it burns people out.

Off-the-shelf SaaS that never quite fits You bend your process to the software and the edge cases stay manual anyway.

DIY automation that breaks silently Undocumented zaps and spreadsheets nobody owns. One small change and it's down, and nobody knows why.

How I help

Custom operational software

The bespoke system that runs the manual process eating your week. One form goes in, and the intake, the documents, the follow-ups, and the payment just happen. Built to your exact process, documented, and owned by you, running on your own accounts.

Cut post-call email work 93% for a health coaching business. Currently building automated client intake for a notary services business.

And the engineering backbone underneath

The same infrastructure experience that makes the software reliable, available on its own when that's all you need.

Infrastructure your team can run after I'm gone

Deployment pipelines, Terraform, migrations, AWS cost cleanup, observability, security hardening. Clean, documented, and maintainable without me.

Scoped after an architecture review, delivered with runbooks and handoff

See pricing and details →

Why not just...

If what you need is the software build, these are the usual alternatives.

Your other option	Why it falls short	What I do instead
Hire a freelancer	Hard to vet, variable scope, no documentation, you maintain it	Fixed scope, documented, handed off
Hire an agency	Agency overhead, months of timeline, then they vanish	Solo, weeks, with a documented handoff
DIY no-code duct tape	Fragile, undocumented, breaks silently	Engineered, documented, and yours
Off-the-shelf SaaS	Never quite fits your process	Bespoke to your process, owned outright

How it works

Discovery Call

30 minutes to understand your situation, pain points, and goals. No commitment.

Proposal

Within 48 hours you get a written proposal with clear scope, timeline, and pricing options.

Build & Deliver

I build it, document it, and transfer knowledge so your team owns it long-term.

Results from one client build

93%

Less time spent on post-call client emails

<5 min

Per email, down from 30-60 minutes

20+ hrs

Saved per month across the team

80%+

Of drafts approved on the first pass

All four numbers are from the same system: the email automation case study.

Featured Work

AI Email Automation

Built an AI system that cut post-call email time by 93% for a health coaching business. 30-60 minutes per email down to under 5 minutes.

Custom Software

Automated Client Intake for a Notary Services Business (in build)

In build now: one form in, fully onboarded client out. Intake, paperwork, payment, and file setup, all automatic. Full case study once it's running in production.

Custom Software

Ready to talk?

Walk me through the manual process that's costing your team the most time right now. If I can kill it with software, I'll tell you how. If I can't, I'll tell you that too.

Book a Call

Is this a fit?

Good fit if:

You can name a specific, repeated manual process that's costing you real time or money
You want to own the fix, not bend your process around someone else's product
You buy on outcomes and track record
You're small, fast-moving, and have a real budget
You need senior infrastructure help without a full-time hire

Not a fit if:

You can't name the pain ("we should automate some stuff")
You're looking for the cheapest possible patch
You need a long vendor-evaluation process before anything gets built
You're pre-revenue, or buying by committee and procurement